PROBLEM · WEBSITE MIGRATION

Rebuild the website without treating SEO as an afterthought.

A visual redesign can damage search visibility when URLs, internal links, page intent and technical signals are changed without a migration plan.

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Bravaca visual explaining Rebuild the website without treating SEO as an afterthought

01

Migration controls

Inventory valuable URLs and content
Map old URLs to new destinations
Preserve page intent where appropriate
Implement redirects deliberately
Verify canonicals and sitemap
Re-test internal links
Monitor Search Console after launch

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