Choose technology for the job it has to do.

Delivery principles

• Prefer maintainable solutions over fashionable complexity.
• Keep dependencies proportionate to the problem.
• Design for deployment and support from the beginning.
• Document assumptions and external-system dependencies.
• Use APIs and integrations only where authorised and technically supported.
• Treat backups, logging and failure handling as part of the product.
• Use automation and AI with explicit controls where output uncertainty matters.

Platform flexibility

Established CMS or eCommerce platforms are appropriate when they fit. Bespoke development is appropriate when required behaviour cannot be achieved economically through reliable configuration or integration.