INTERNATIONAL

Built locally. Designed to travel.

Bravaca helps businesses create websites, search systems and digital products that can serve customers across languages and markets without sacrificing technical clarity or fragmenting the brand.

International & Multilingual graphic.
Bravaca system diagram
01

Language is not a switch

A multilingual site should not be a machine-translated copy of the English site. Search terminology, buyer expectations, trust signals and conversion language differ by market. Important language versions need independent keyword research, visible localisation and professional review.

02

Technical principles

  • Dedicated crawlable URLs for each language version
  • Correct hreflang between true language / regional equivalents
  • Consistent canonical logic
  • Translated titles, metadata, navigation and interface elements
  • Language-specific keyword and search-intent research
  • Market-specific examples, proof and CTAs where relevant
  • No indexing of low-quality automatic translations
  • No forced IP-based redirection
  • Clear user-controlled language switching
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