01
Typical failure points
- Shared inbox with unclear ownership
- Manual copying into CRM
- No source or campaign context
- Duplicate records
- Slow acknowledgement
- No response deadline or escalation
- Managers cannot see lead age or outcome
PROBLEM · LEAD HAND-OFF
Do not let a good enquiry disappear between systems.
Bravaca maps what should happen after a website form is submitted: what must be validated, what context should travel with the lead, who owns it, what can be automated and where a person must act.
02
A better flow
Website enquiry → validation → source/context capture → approved CRM or operational record → routing rules → acknowledgement → task/deadline → exception handling → human response → measurement.
03
Integration rule
The exact implementation depends on the CRM/API and permissions available. Where direct integration is unreliable or unsupported, Bravaca should design a safer alternative rather than pretend every system can be connected.
BRING US THE PROBLEM
You do not need to choose the service first.
Tell us what you are trying to improve. We will help define what should happen next.