PROBLEM · MULTILINGUAL GROWTH

Language is a customer journey, not a switch.

Bravaca plans multilingual websites around how each market searches, evaluates trust and converts—not around publishing machine-translated copies of the English site.

Multilingual Website Bravaca graphic.
01

Technical foundation

  • Dedicated crawlable URL for each language
  • Correct hreflang between true equivalents
  • Self-consistent canonicals
  • Translated navigation, titles and metadata
  • No forced IP redirects
  • User-controlled language switching
02

Commercial localisation

  • Independent keyword research
  • Market-specific terminology
  • Local trust and proof where available
  • Appropriate CTAs and contact routes
  • Professional review of important language versions
03

Publication rule

Do not index low-quality automatic translations simply to create page volume. A smaller set of properly localised pages is stronger than a large duplicate network.

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