PROBLEM · INTERNATIONAL GROWTH

Build language versions as real customer journeys.

Bravaca plans language architecture around user choice, dedicated crawlable URLs, hreflang, localisation and market-specific search demand.

Bravaca visual explaining Build language versions as real customer journeys
01

Technical foundation

  • Dedicated crawlable URL for each language
  • Correct hreflang between equivalents
  • Self-consistent canonicals
  • Translated navigation and metadata
  • No forced IP redirects
  • User-controlled language switching
02

Commercial localisation

  • Independent keyword research
  • Market-specific terminology
  • Local trust and proof where available
  • Appropriate calls to action
  • Professional review of important content
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