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Start with decisions, not chart types
Ask what decision each viewer needs to make, how often it changes and what evidence is trustworthy enough to support it.
A useful dashboard starts with the decisions people need to make, then brings together the smallest set of trustworthy measures required to support them.

Business Dashboards: Bravaca visual explanation.
Each visual is selected for this page by meaning, not simply by keyword similarity.



Ask what decision each viewer needs to make, how often it changes and what evidence is trustworthy enough to support it.
Missing data, delayed feeds and partial attribution should be visible rather than smoothed over by a polished chart.
The most useful dashboards connect measurement to an action: investigate, assign, follow up, adjust or improve.
Tell us what you are trying to improve. We will help define what should happen next.