Bravaca
SEARCH INTENT

Match the page to the job the searcher is trying to complete.

Two queries can use similar words while expecting very different pages. Search intent helps decide whether the answer should be a service page, guide, comparison, tool, product or local page.

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Bravaca visual explaining search intent through search, systems, workflow and commercial outcomes.

Search Intent: Bravaca visual explanation.

VISUAL EXPLANATION

See how the system fits together.

Each visual is selected for this page by meaning, not simply by keyword similarity.

Search intent to page type — Bravaca visual explaining the workflow and decision points.
SeoSearch intent to page type. Illustrative Bravaca framework.
Informational vs commercial search intent — Bravaca visual explaining the workflow and decision points.
SeoInformational vs commercial search intent. Illustrative Bravaca framework.
Diagram explaining commercial search intent map as a Bravaca search, workflow or system process.
SeoCommercial Search Intent Map — an explanatory Bravaca visual.
01

Intent before copy

Decide what the visitor needs before choosing headings or keywords.

02

Common intent patterns

  • Learn or understand
  • Compare options
  • Find a provider
  • Use a tool
  • Navigate to a known brand/product
  • Find something local
03

One strong page can cover variants

Do not create separate pages for trivial wording differences when the expected result is the same.

04

Measure the result

Rankings without the right post-click behaviour can indicate that the page is attracting the wrong intent.

BRING US THE PROBLEM

You do not need to choose the service first.

Tell us what you are trying to improve. We will help define what should happen next.

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