01
Use meaningful images in HTML
Explanatory images should be real image elements with descriptive filenames and useful surrounding context, not hidden as decorative backgrounds.
Images can explain, demonstrate and earn visibility when the file, HTML context, alt text, caption and page subject all reinforce the same idea.

Image SEO: Bravaca visual explanation.
Each visual is selected for this page by meaning, not simply by keyword similarity.



Explanatory images should be real image elements with descriptive filenames and useful surrounding context, not hidden as decorative backgrounds.
Choose a representative high-resolution visual with minimal text rather than automatically using a social-share card.
Describe the useful information in the image. Decorative images should use empty alt text; keyword stuffing helps nobody.
Tell us what you are trying to improve. We will help define what should happen next.